Bake with confidence and full control over your recipes.
This innovative Argentine self-rising flour delivers the same reliable results you expect—without added salt—so you can adapt every preparation to your taste.

Pureza is a trusted name in Argentine kitchens, known for delivering reliable quality in every recipe. This self-rising flour is designed to simplify baking, combining convenience with a fine texture that helps achieve smooth, airy results.
Its ultra-fine consistency makes it easy to work with, whether you're preparing cakes, biscuits, or classic homemade treats. With no added salt (0% sodium), it gives you full control over seasoning, allowing you to adapt recipes to your taste.
From nostalgic family recipes to new baking discoveries, this flour brings a piece of Argentina into your kitchen—wherever you are in the world.

ZERO SODIUM - Formulated with 0% sodium and no salt added
SELF RISING - Includes leavening agents for convenient baking without extra ingredients
SODIUM FREE AGENTS - Uses potassium and calcium based leavening agents instead of sodium
VERSATILE USE - Ideal for cakes cookies muffins and sweet dough recipes
FORTIFIED FLOUR - Enriched with iron and B vitamins as part of formulation
ARGENTINE ORIGIN - Produced in Buenos Aires by Molino Cañuelas under Pureza brand

Perfect for Argentine expats who want to continue baking their favorite homemade recipes abroad, as well as international customers looking for specialized baking ingredients. Ideal for those who prefer controlling the amount of salt in their preparations while keeping the convenience of a self-rising flour.

Use this flour directly in recipes that call for self-rising flour. There is no need to add baking powder. Since it contains no added salt, you can adjust seasoning to your preference. Mix ingredients gently, avoid overworking the dough, and bake in a preheated oven for best results.

Product: Self-Rising Flour Ultra Refined 0% Sodium
Brand: Pureza (Molino Cañuelas)
Origin: Buenos Aires, Argentina
Weight: 1 kg / 2.2 lb
Gluten: Contains gluten (wheat flour)
Sodium: 0% sodium no salt added